New Arrivals

Convert your fishing bells to one-way to avoid false rings with the locally-made stainless steel conversion kit.  Made to fit most off the shelf fi...

The new model B Hawaiian Custom Menpachi rods by Okuma are up to 20% lighter than the preceding model A's while retaining the same great lengths, a...

Ideal for filleting your catch or cutting up bait for lobster, chumming, or baiting hooks, this knife features a surgically sharp stainless steel a...

The Ahi USA Hook Squid Gangion Chains are designed for effective squid fishing, featuring glow-in-the-dark beads, sharp hooks, and a heavy-duty 100...

Tungsten slotted beads are perfect for flies and jigs. Tungsten gets flies down twice as fast as cheaper brass beads as they are typically double t...

Work Fish Work Reflective UV Performance Shirt (Safety Green) 100% Polyester Moisture Wicking Wrinkle Resistance UV Protection (UPF 50) Reflective...

New for Christmas '24 and beyond, this classic style fishing shirt features a Bonefish, known in Hawaii as Oio. Shirts are Next Level 60% Cotton 40...

HFG - Omilu (Bluefin Trevally) Camo Black Flatbill Snapback Our original Omilu Design Embroidered patch heatpressed onto a Yupong  Hat

Special for the Christmas Season we're dropping a limited run of our "You bet your Wrasse its Christmas" Shirts available in Red or Charcoal Heathe...

HFG - Fillet Glove Shake Black / White Snapback Flatbill Trucker Hat Our original Shaka Fillet Glove Design patch heatpressed onto a Yupong Classic...

One-Way design reduces false rings Stainless Steel Locally Manufactured Diameter: 1.5" Height: 1-3/4"

HFG - ‘Āweoweo (Hawaiian Bigeye) Red Snapback Flatbill Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Red Snapback Flatbill Trucker Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Black Snapback Flatbill Trucker Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Charcoal / Black Classic Snapback Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Black Classic Snapback Trucker Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

That 90's vibe featuring our Orginal Retro Ulua Design on a Next Level Shortsleeve Cotton/Poly Blend Shirt.

One time run from Water's Edge Baits – 2.25 inch jumping jack design with a festive colorway.

Our Hoodies have returned!This Hoodie features a reflective Ulua Logo on a 50% USA cotton, 50% polyester Hanes Hooded Sweatshirt.The logo reflects ...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!Oio Bones is based off the actual bone structure o...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!The HFG Collage features a bunch of our designs on...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!Our work shirts tended to be pretty muted in the p...

HFG UNFKN Reflective UV Performance Hoodie  100% Polyester Moisture Wicking Wrinkle Resistance UV Protection (UPF 50) Reflective Logo on Back &...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!This was our first Work Shirt Release that was ava...