New Arrivals

Work Fish Work Reflective UV Performance Shirt (Safety Green) 100% Polyester Moisture Wicking Wrinkle Resistance UV Protection (UPF 50) Reflective...

New for Christmas '24 and beyond, this classic style fishing shirt features a Bonefish, known in Hawaii as Oio. Shirts are Next Level 60% Cotton 40...

HFG - Omilu (Bluefin Trevally) Camo Black Flatbill Snapback Our original Omilu Design Embroidered patch heatpressed onto a Yupong  Hat

Special for the Christmas Season we're dropping a limited run of our "You bet your Wrasse its Christmas" Shirts available in Red or Charcoal Heathe...

HFG - Fillet Glove Shake Black / White Snapback Flatbill Trucker Hat Our original Shaka Fillet Glove Design patch heatpressed onto a Yupong Classic...

One-Way design reduces false rings Stainless Steel Locally Manufactured Diameter: 1.5" Height: 1-3/4"

HFG - ‘Āweoweo (Hawaiian Bigeye) Red Snapback Flatbill Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Red Snapback Flatbill Trucker Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Black Snapback Flatbill Trucker Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Charcoal / Black Classic Snapback Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

HFG - ‘Āweoweo (Hawaiian Bigeye) Black Classic Snapback Trucker Hat Our original ‘Āweoweo Design patch heatpressed onto a Yupoong  Hat

That 90's vibe featuring our Orginal Retro Ulua Design on a Next Level Shortsleeve Cotton/Poly Blend Shirt.

One time run from Water's Edge Baits – 2.25 inch jumping jack design with a festive colorway.

Our Hoodies have returned!This Hoodie features a reflective Ulua Logo on a 50% USA cotton, 50% polyester Hanes Hooded Sweatshirt.The logo reflects ...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!Oio Bones is based off the actual bone structure o...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!The HFG Collage features a bunch of our designs on...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!Our work shirts tended to be pretty muted in the p...

HFG UNFKN Reflective UV Performance Hoodie  100% Polyester Moisture Wicking Wrinkle Resistance UV Protection (UPF 50) Reflective Logo on Back &...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!This was our first Work Shirt Release that was ava...

The silhouette is like a slim minnow and weight is comparatively light. It's a unique salt pencil, once you try, you'll be able to understand its p...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!The Tako Slide design was our first work shirt rel...

In today’s fishing world, distance matters more than ever. Bassday's innovative TSL (Torsion Spring Lock System) and shaft glider technology delive...

**THIS IS A SPECIAL ORDER ITEM ONLY.PLEASE EMAIL OR CALL TO ORDER)