Hard Baits

 They are proven fish catchers on all types of saltwater and freshwater gamefish. From a world record catch Trevally to Big Marlin, whether you fis...

Final size in the Ryuki series preserving the appealing action The flat yet heavy body creates a sharp action response for the heavy weight sinking...

Mark White Lures are handcrafted one-of-a-kind pieces. The lure you receive will be similar but not exactly as shown and the feather and skirt colo...

Floating Twitchbait Pencil 1oz / 4.25in Nicely designed saltwater casting lure that offers a variety of retreival options from walk the dog on a sl...

VMC 2/0 on the belly with 3/0 trailer on Wolverine Split Rings.

4in 23g (0.8oz) Floating Saltwater Popper A great sub 1oz Popper with a wire-through construction and vivid reflective design to entice nearby pred...

Bright colors, great profile and a huge splash make these poppers a great addition to your lure arsenal. The lures feature wire-through constructio...

Length: 3.1in (80mm)Weight: 0.56oz (16g)Hooks: Size #2 Treble (Belly & Tail)

Realis Pencil 130 sets a standard for all walking baits.  The reinforced, thin wall construction aids the creating more internal volume to the body...

4.6in 26g (0.9oz) Floating Topwater Pop/Rattle/Wobbler Length: 4.6inWeight: 26 Grams (0.91oz)Hooks: Size #2 Treble (Belly & Tail)

4in 17.5g (0.6oz) Floating Surface Pencil Lure Length: 4inWeight: 17.5 Grams (0.61oz)Hooks: Size #2 Treble (Belly & Tail)

The silhouette is like a slim minnow and weight is comparatively light. It's a unique salt pencil, once you try, you'll be able to understand its p...

Length 120mm Weight 37g Produce a school of small fish with outstanding flight distance, strength, and clear body. It is effective not only to be t...

In today’s fishing world, distance matters more than ever. Bassday's innovative TSL (Torsion Spring Lock System) and shaft glider technology delive...

Gyokusai is a super-heavyweight minnow built to cut through strong winds. Designed for maximum casting distance and stability, it uses Bassday's TS...

Length: 1.5inWeight: 2.8g Grams (0.09oz)Hooks: Size #7 Treble (Belly & Tail)

Kaku Lures (ZZ-L) Floating Poppers are imported by Kaku Lures for the Hawaii Market.They are made of solid wood and feature a thu wire design with ...

A new era has started for the injection modeling The distinctive body design and style of DUO has been infused into the next generation diving penc...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything el...

Completing the Aomasa range for new depth applications We present you the sinking version of the Aomasa 148 especially designed to target those f...

Ultra Light 1/4oz 3.5in Casting Minnow.  This plastic lure features cast assist bearings and a dive lip for a lively wiggle on the retreive.  Weigh...

This will be your final trump card in high-pressure conditions. The super natural action will prompt an instinctive bite. Anglers can control the l...